30-second "Cross Channel Promotion" spot animated and edited by Viwork Studios.
Provider of on-demand content specializing in health- related information programming.
Before Viwork Studios
HealthiNation needed to repurpose their cross channel promotional spot. They needed to allow for monthly changes while maintaining an overall consistent look for the spot.
How We Helped
Viwork Studios developed a 30 second animated donut. The spot showcased animated figures performing healthy activities that opens to live action video in the donut portion of the spot. The spot closes with a 5 second portion that allows for a tag to identify the channel assignment for each cable system across the nation.
Benefit Realized
Each month, HealthiNation continues to execute a successful cross channel promotion.
